Content Is King, But Marketing Is Queen and The Queen Runs The Household
posted Oct 7, 2008 at 11:01:11 PM by Doug Gibson.
Problogger.com recently posted 13 Tips on Building a Profitable Blog, derived from Gary Vaynerchuk's Blog World Expo keynote. In this article, one line in particular struct a chord with me:
content is king but marketing is queen and the queen runs the household.
I really like this and I obviously could not have said it better. This statement concisely summarizes what I was trying to say in my recent post, entitled "Debunking The 'Build It And They Will Come' Myth For Websites, and Is Content Really King?."
In non-analogy terms, content creation alone is usually not enough to create a hugely successful blog or web site, and the content you do create should be part of and integrate with your SEO and marketing efforts. Marketing is usually what really puts a site over the top in success. Sometimes the marketing and content are one in the same (e.g. linkbait, controversial articles, viral content) and other times the marketing is totally separate.
Gary Vaynerchuk Blog World Expo Keynote Speech from David Peralty on Vimeo.
